Data General

Data General

Where can i find some relevant data about Television channel branding (general data)?

This is for the purpose of a secondary research. Please help

I am not sure what’s the exact purpose you want this information for – academic, work, etc. But, remember television is one of the mediums to advertise your product to the masses. Some of its advantages would be reaching mass markets, ability to target your advertisement to a particular group of audience, effective way to educate consumers on the use of the new / products (works better than print or radio). Disadvantage would be its cost. There are many aspects to television advertising and returns on advertising or incremental sales should always be considered before choosing the right media.

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